Breed Lead is a retractable lead that looks like a dog's pink tongue and is an everyday product made for dog lovers.
Focusing on the popular French Bulldog, Breed Lead is designed in the shape of a dog's head. Available in four colours, the Frenchie Breed Lead is strong, water resistant, 3m (10 ft) long and holds up to 13 kg (28 LB) weight.
We're looking to raise £13,000 (Approx $17,590 USD) by the 27th of July on Kickstarter. Perks include an early bird price of £18 (Approx $24 USD) which includes a French bulldog Breed Lead in your choice of colour and delivers worldwide.